Link building outreach is broken. Website owners’ inboxes are full of poorly targeted, impersonal outreach emails from people begging for links.
In 2024, this link-building strategy doesn’t work.
What type of website owner would respond to a link-building request like the one below?
No legitimate one.
If you’re lucky enough to get a response, it’ll be from a poor-quality site that is happy to sell links to anyone–not a website you’d want to be associated with.
This is a big problem because outreach is a key part of the link-building process. It’s the only way to get the contacts you need to generate links.
Remember, your goal is to get valuable links, not just any links. Links from low-quality sites can harm your credibility, so you need to ensure your outreach appeals to authoritative websites.
There is a solution. You’ll need to double down on quality and ensure your emails are highly targeted. This helps them stand out from the influx of spam cluttering most digital marketers’ inboxes.
