Every store owner wants people to buy more. But it’s not always about pushing harder, it’s about being smart. POS marketing is one of the easiest ways to do that, right at your checkout counter. How you place products, use signs, or suggest extra items can make a big difference in daily sales.
In this blog, we’ll share 10 easy tips you can use at your POS to sell more every day.
1. Place Products Where People Notice Them – Best POS Marketing Tip
The easiest way to sell more is to put products where people can see them. The checkout area is perfect for this because shoppers are already looking around while waiting to pay. Small items like snacks, phone chargers, or last-minute gift items do really well here. When people see something tempting in front of them, they are more likely to pick it up.
This is a basic principle of POS marketing — putting the right product in the right spot at the right time. It doesn’t have to be fancy. A neat, clean display with products at eye level works wonders.
Think of it as making it easy for your customers. You’re not pushing them to buy; you’re just showing things that make sense to grab now. Organize your checkout counter so it’s easy to see, grab, and pay. Small tweaks like this can quietly increase your sales every day, and that’s exactly what good POS marketing is all about.
2. Use Simple and Clear Signs
Signs might seem small, but they can make a big difference. A sign that says “Special Deal Today” or “Buy One, Get One” tells customers quickly what’s worth noticing. People don’t have time to read a lot while in line, so simple and clear messages work best.
This is another smart trick of POS marketing, letting your products speak for themselves with signs. Bright colors, short messages, and prices that are easy to see are enough.
A good sign is like a friendly suggestion. It’s showing what’s available and what’s a good deal. Placing signs near impulse items makes it easy for people to notice them without thinking too much.
3. Offer Bundles or Combos
People love deals, and bundles make buying feel smarter. For example, putting together a small snack with a drink or a shampoo with conditioner can make customers add more without thinking twice. It feels like they’re getting extra value, which makes them happy.
Bundles are simple but effective. They make it easier for people to spend a little more, and they help you move products faster. You can even use slow-selling items in bundles to clear stock while still making customers feel like they got a deal.
The best bundles are ones that make sense. Don’t force unrelated items together. Keep it practical so it feels natural. When done right, bundles are a quiet but powerful way to sell more at checkout. This is one of the easiest ways to improve sales through POS marketing because it gives people a reason to buy extra without pressure.
4. Train Your Staff to Suggest Extras
Your team can help you sell more without being pushy. Simple suggestions like, “Would you like a snack with that?” or “Many people also pick this up with that item” can gently encourage someone to add something extra. It’s just a friendly way of helping customers notice useful items they might have forgotten.
Good POS marketing isn’t only about signs and displays — your staff’s suggestions play a big role too. People trust a real person more than a sign. If your team knows which products go well together, their suggestions will feel natural.
For example, if someone buys a phone charger, a staff member can mention that headphones often go well with it. This helpful suggestion doesn’t feel like selling — it feels like service.
Training your staff really pays off. As you can see in the below image how important corporate training is.
Source: Edstellar
Training also helps reduce mistakes and makes employees more confident in helping customers, which leads to smoother customer interactions overall. A well-trained team is also more likely to keep customers happy and coming back.
5. Create Urgency
When people feel like they might miss out, they’re more likely to buy. Messages like “Only a few left!” or “Offer ends today” make people act faster. This is a simple way to encourage quick decisions at checkout.
Urgency works best when it’s real. Don’t make fake claims — customers notice. Even a small note about low stock or a short-time deal can push someone who was unsure to buy. This tactic is a smart part of POS marketing because it helps shoppers make choices without feeling pressured.
Shoppers often decide on extras in the last few minutes at checkout. Adding a sense of urgency makes it easier for them to pick something now instead of thinking about it later. Done right, it helps sell more every day while keeping customers happy.
6. Highlight Seasonal or Trending Products
Shoppers are naturally drawn to new, seasonal, or trending items. Putting these products front and center at checkout makes them easy to notice and encourages impulse buys. This is a practical trick in POS marketing — showing what’s current or in-demand makes customers feel like they’re getting something special.
For example, during summer, small sunscreen packs, sunglasses, or travel items can catch attention. Around holidays, gift items, decorations, or themed snacks work really well.
The idea is simple — update your POS area regularly so it always feels fresh and relevant. Customers are more likely to grab trending items when they are highlighted in an easy-to-see spot. Even small seasonal touches can create excitement and encourage extra purchases, making your checkout more effective.
Using this approach in your POS marketing strategy helps keep your store engaging and boosts daily sales naturally.
Conclusion
Your checkout counter is one of the best spots to boost sales without being pushy. Small changes, like placing products where people notice them, using clear signs, offering bundles, training staff to suggest extras, or creating urgency, can make a big difference over time. POS marketing is really about making it easier for customers to see what’s useful and tempting at the right moment.
Try a few of these tips, test what works in your store, and watch small tweaks add up to bigger daily sales and happier customers.
FAQs
1. What is POS marketing?
POS marketing means using your checkout area to encourage customers to buy more. This can include product placement, signs, bundles, or staff suggestions. It’s about showing the right products at the right time to make shopping easier and help customers notice items they might want.
2. How can I use POS marketing to increase sales?
You can increase sales by placing popular or impulse items near the checkout, using clear signs, offering bundles, and training staff to suggest extras. Even small changes like highlighting seasonal or trending products can make a big difference in what customers decide to buy.
3. Do staff suggestions really help at the checkout?
Yes! Friendly staff recommendations can encourage customers to add extra items without being pushy. People trust helpful suggestions more than signs. Teaching staff what products go well together and how to suggest them naturally can boost sales and improve the overall shopping experience.
4. Should I use urgency messages at the checkout?
Absolutely. Messages like “Only a few left!” or “Offer ends today” can encourage people to decide faster. When used honestly, urgency works well because it makes customers act without pressure, helping them notice items they might otherwise ignore. It’s a simple and effective POS marketing trick.
5. How often should I update my POS displays?
Try to update your checkout displays regularly. Seasonal items, trending products, or new arrivals grab attention and keep the area fresh. Even small changes every few weeks can make shoppers notice more products and buy extra, making your POS marketing more effective over time.
