Our link-building strategy helped a real estate client get high-authority backlinks. In just six months, their impressions increased from 4.75M to 11.1M, and organic clicks rose from 128K to 218K.
This client was already ranking well but struggled to compete with bigger players and attract stronger backlinks. Their site had good content but lacked the authority needed to push key pages higher in search results.
Here’s how we helped them grow.
Client Overview
Our client is a real estate platform helping buyers, sellers, and investors navigate the market. Despite having valuable property listings and insights, their website wasn’t attracting enough organic traffic or high-intent users due to limited search visibility.
Objective
The client wanted to.
- Increase search visibility to attract more potential buyers and investors.
- Boost organic clicks by ranking higher for competitive real estate keywords.
- Secure high-authority backlinks from media and industry-relevant sources.
- Build brand credibility to compete with larger real estate platforms.
Challenges
Like many real estate websites, the client faced common SEO struggles.
- Tough competition from industry giants dominating search results.
- Lack of media links to establish credibility and improve rankings.
- Slow organic growth, which makes it hard to attract consistent traffic.
- Low engagement on key pages, impacting conversions.
The Strategy
We knew that simply building random backlinks wouldn’t work. Instead, we focused on earning links that matter through a mix of digital PR, guest posting, and media outreach.
1. Digital PR & Media Link Building
We secured high-authority press mentions and backlinks from major media outlets like Forbes, American Express, Entrepreneur, and The New York Times.
Here’s how we did it.
- Created data-driven insights on real estate trends that journalists wanted to cover.
- Pitched these insights to top-tier news sites and real estate media outlets.
- Earned natural, high-value backlinks that boosted domain authority and rankings.
2. Guest Posting & Niche Link Building
To strengthen the client’s backlink profile, we placed guest articles on real estate and investment blogs.
- Published high-quality content on authoritative industry websites.
- Built natural links that passed SEO value to the client’s pages.
- Drove targeted referral traffic from relevant real estate audiences.
The Results
In just six months, we achieved massive growth:
✅ Impressions jumped from 4.75M to 11.1M
✅ Organic clicks increased from 128K to 218K
✅ Secured 30+ high-authority media backlinks
✅ Stronger search visibility & brand authority
