We helped a finance SaaS company grow its DR from 25 to 51 in 90 days. Using a digital PR strategy, we secured high-authority media mentions and backlinks.
But before this…
The client struggled to build authority. Their website had few quality backlinks, limiting their ability to rank for industry keywords.
Here’s how we helped them grow.
Client Overview
The client is a finance SaaS provider offering digital solutions for businesses. While their product was strong, their website lacked the domain authority needed to rank for competitive finance-related terms.
Objective
The client wanted to.
- Increase Domain Rating (DR) to improve rankings.
- Earn backlinks from high-authority finance and SaaS sites.
- Strengthen credibility through media coverage.
- Boost visibility for competitive industry keywords.
Challenges
Like many new SaaS companies, the client faced key SEO roadblocks.
- Their DR of 25 wasn’t strong enough to compete.
- No mentions in trusted finance publications.
- Existing backlinks weren’t driving results.
- Bigger finance SaaS brands dominated search rankings.
The Strategy
Instead of chasing low-impact backlinks, we took a targeted PR approach, securing press mentions and editorial backlinks from top finance and SaaS publications.
Here’s how we did it.
- Researched and pitched finance journalists and SaaS bloggers.
- Provided expert insights, data, and industry trends to secure features.
The Results
Within 90 days, our Digital PR strategy delivered:
✅ Domain Rating jumped from 25 to 51
✅ Earned high-authority backlinks from finance and SaaS media sites
✅ Increased brand credibility and online visibility
✅ Improved search rankings for key finance-related terms
