Content Led PR Link-Building: Earning 15+ Backlinks For Our Home Appliance Client

Rameez Ghayas U

Last Update: November 12, 2024

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Reading Time: 6 minutes

Our AI industry data analysis led to link placements and coverage on top media outlets including TechCrunch, PCmag, The Week, MSN, and 40+ others.
And just in case you’re wondering…
This was for a new company with 0 SEO authority before our campaign (more on this later).
Want to find out how we did it?
Read through this case study, and we’ll show you our process – and how you can achieve similar results.

Client Overview

WriterBuddy is a forward-thinking company that leverages AI to help individuals and businesses write more efficiently.

Objective

The client’s website was brand new. And it’s no secret that SEO for new websites can be challenging, especially in the B2B space with established competitors.
Their goals included:

  • To create an SEO advantage early in their business.
  • Rank for many fairly competitive keywords, e.g., acronym generator, elevator pitch generator, sentence rewriter, hook generator, Instagram caption generator, etc.
  • See the results ASAP to generate an ROI and use the profits to reinvest in their business.

Problem

Just like many innovative companies that need their focus elsewhere, the client had a few key challenges which made it tough for them to rank higher on Google (at least fast).
These were:

  • Having ZERO authority in the eyes of Google as they had a newly registered domain.
  • Having well-established players such as Copyai, Jasper, Writesonic, etc., as their competitors.
  • Trying to rank for buyer-intent keywords that list online writing tools, not blog posts. So, there wasn’t any way to improve the “Content Quality” in this case.
  • Targeting fairly competitive keywords (but not having any authority).

Rameez Ghayas U

is the CEO of Outreaching.io and a PR expert with over 8 years of experience. You can follow him on LinkedIn.